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Oracle Fusion Sales

Transforming Sales with Oracle Fusion Sales and dotSolved

Pleasanton, CA, Apr 08, 2025

Oracle has been redesigning how users interact with its applications for the past few years, and in this process of making the transition to the new experience, Oracle introduced a modern, intuitive, and highly efficient experience with Oracle Fusion Sales built on the sleek Redwood UI. For companies this is a game-changer because this goes beyond a simple facelift. Oracle has completely transformed the sales process for both buyers and sellers, right from the initial contact to the completion of the transaction.

Oracle offers the following intuitive and user-friendly experience for sales professionals,

  • Conversational experiences – They are natural and intelligent interactions to help sellers achieve more across any UI
  • Transformational seller UX – This helps the sales representatives to sell better through a combination of context relevance, intelligence, and automation for every persona
  • Transformation buyer UX – This helps buyers throughout their purchasing experience

Oracle Fusion Sales: A design-first approach

Oracle Fusion Sales incorporates the Redwood experience by helping the sales team to sell more and perform their day-to-day tasks more efficiently. Sales teams would want the right kind of information available at their fingertips. Oracle Sales Cloud’s streamlined user experience addresses this requirement of sales teams by simplifying daily sales tasks through workflow automation and presenting information to users when they need it, reducing friction and freeing up time to focus on selling.

Drive profitable revenue growth with dotSolved

dotSolved has been at the forefront of implementing Oracle’s next-gen sales capabilities. We’ve worked with over 500 million+ records across sales, service, and product data, building Adaptive Search tools that give fast, relevant, and scalable access to enterprise data.

By enhancing Redwood pages with drawer-style layouts and dynamic panels, we’ve created custom workflows tailored to client needs. Using tools like the CX Extension Generator, we help businesses move from the Classic UI to Redwood quickly and efficiently, delivering faster value with a consistent user experience.

Structured execution via action plans 

In areas requiring structured execution, we configure Action Plans to guide users through predefined task sequences, such as during RMA failure analysis, ensuring steps are completed thoroughly and in the right order. We have enhanced Redwood Activity Streams to consolidate task updates, notes, emails, and appointments into a unified view, allowing users to focus on the most relevant activity without navigating across modules.

For Service teams, we have automated Service Request (SR) creation from inbound emails by extracting key customer, contact, and product data and routing requests to the appropriate queues. Our configuration of AI-based SR Classification ensures metadata like Product and Category are auto-populated, removing manual entry and improving response times.

Navigate users to a new UI location

Smart Actions in Oracle Fusion Sales simplify decision-making by embedding intelligent shortcuts into the interface. These actions, whether REST-based, function-based, or UI-based, allows users to approve, update, or escalate directly from their screen. This significantly reduces time spent on repetitive tasks and enhances decision-making.

Enablement of Fusion AI agent

AI agents offer a convenient way to provide conversational assistance for complex tasks. They are deployed on guided journeys to assist with business processes. The agents use contextual documents that are pre-loaded during the configuration and the enablement of Fusion AI.

Our deployment of AI agents in Fusion Service has enabled clients to scale operations intelligently. We have implemented SR Similarity Matching, which identifies past resolved cases with similar attributes, and SR Resolution Agents, which automatically recommend knowledge articles or next-best actions based on the request context. These agents are orchestrated across multi-step workflows and designed with human oversight to ensure trust and control.

Oracle Digital Assistant (ODA) integration

ODA is a platform that allows you to create and deploy digital assistants for your users. This can help users to accomplish tasks in natural language conversations. You can also add one or more skills to each of the digital assistants. We have tightly integrated Oracle Digital Assistants (ODA) within Redwood Service pages, allowing AI agents to interact with the system using natural language. Assistants can answer knowledge-based questions, walk users through steps, trigger Smart Actions, or escalate service requests, all without leaving the Redwood interface. This integration enhances efficiency while improving adoption and usability.

In addition to this, we have extended intelligence into the interview process by implementing Fusion Interview Intelligence. This includes structured interview experiences, AI-driven prompts for interviewers, and tools to assess service talent more objectively. These capabilities help service organizations onboard faster and improve talent quality while maintaining consistency across interviews.

Your roadmap to sales transformation with dotSolved

With dotSolved, your roadmap to sales transformation with include the following:

Boost seller productivity through

  • AI-driven insights
  • Sales mobile apps
  • Smart lists
  • Email and address verification
  • Built-in communication tools

Redefining seller experience through

  • Auto-generated quotes
  • Business plans and digital sales rooms
  • Sales assistants and accelerators
  • Integrated quoting and Slack/Teams collaboration

Empowering revenue leaders through

  • Guided selling and cadence workflows
  • Advanced forecasting and dashboards
  • Sales ML prediction models
  • Contact influence mapping and analytics

In conclusion, with dotSolved and Oracle Fusion for Sales, you will benefit from,

  • Higher opportunity win rates
  • A complete, unified customer view
  • Smarter, faster planning
  • More efficient, streamlined sales processes
  • Guided selling journeys
  • Real-time performance insights, and
  • Interactive dashboards to monitor progress

Reach out to us to learn how we help you get the best results from Oracle Fusion for sales.

Srinivasan Venkataraman
Head – Oracle Practice