About Our Client
An Audio Video Equipment Manufacturing Company
Business Challenges
- Inability to effectively target prospective customers with tailored services offerings
- Low usage of Marketing Cloud and Pardot capabilities resulting in limited lead generation for B2B and B2C customers
- Manual data integration processes between Salesforce and systems
- Inability to see the revenue impact of Marketing efforts
- Poor accuracy of Sales pipeline for B2B and B2C customers
Our Solution
- Performed a health analysis of Salesforce applications for sales, service center, and marketing groups to identify improvements.
- Implemented Sales Cloud with updated sales processes, page layouts, products, price books, reports and dashboards
- Implemented Marketing Cloud email studio and utilized A/B testing to send improved emails to prospects
- Implemented Pardot Engagement Studio to customize journeys for new and existing prospects and send scored Leads to Salesforce
- Implemented Mulesoft to streamline visibility of customer data across sales, service center, and marketing groups
Value Delivered
- Increased Marketing engagement for B2C and B2B customers by 40%
- Reduced Sales costs by 15% with streamlined processes and dashboard visibility of growth areas
- Eliminated manual ETL processes which resulted in time savings of 75%
- Visibility of Marketing effectiveness on top of the funnel sales leads for B2C and B2B customers
- Improved Campaign operations with data driven performance metrics
